(Minneapolis, MN) — April 24th, 2024 — Folly Coffee, a specialty coffee company focused on small-batch coffee, and Dinkytown Athletes, the official NIL collective of Gopher Athletics, announce their collaboration on a new coffee blend: Dinkytown Gameday Blend. As a part of this new partnership, 20% of all revenue from the Dinkytown Gameday Blend goes to Dinkytown Athletes.
Crafted in partnership with Dinkytown Athletes, Dinkytown Gameday Blend is approachable, full-bodied, and naturally sweet with a smooth, lingering finish. The medium-dark roast boasts a depth of rich flavor without bitterness and can be enjoyed as drip coffee, espresso and more. This blend is perfect for gameday, or any day when fans want to support all things maroon and gold.
“I’m thrilled with the flavor profile of the custom blend we created alongside Dinkytown Athletes,” said Rob Bathe, founder of Folly Coffee. “As a former college student-athlete myself, this is an amazing opportunity to not only create a fantastic collaboration coffee, but support the hardworking student-athletes of Minnesota in a creative way.”
This product invites all levels of coffee drinkers into the world of specialty coffee, with a central goal: to celebrate and support student-athletes at the University of Minnesota. This partnership allows Folly Coffee to amplify its support for student-athletes as the NIL collective provides a platform to develop NIL opportunities with businesses and sponsors, educational resources and post-graduation opportunities.
“Dinkytown Athletes is proud to partner with Folly Coffee on a special blend geared toward uplifting our students’ career and educational growth opportunities,” said Derek Burns, co-founder and president of Dinkytown Athletes. “We are excited coffee lovers and fans can join in on the gameday fun by simply sipping on a cup of coffee in the morning.”
Dinkytown Gameday Blend will launch as an online exclusive at FollyCoffee.com, with orders first opening to Dinkytown Athlete members prior to launching to the public.
About Folly Coffee Roasters
Founded in January 2018 by Rob Bathe, Folly was born with a deep passion for high-end specialty coffees. Folly Coffee Roasters was started to introduce people to the world of specialty coffee without any pretentiousness and partners with restaurants and cafes in the region to provide a one-stop solution for incredible coffee.
