FINNOVATION Lab Announces Jennifer Barta as Fractional CEO

Jennifer Barta Fractional CEO


CPG veteran brings focused executive leadership to Minnesota-based entrepreneurs launching mission-driven businesses


(Minneapolis, MN) —  December 13, 2023 – FINNOVATION Lab, a professional resource hub supporting impact-driven CPG startups, has welcomed industry veteran Jennifer Barta to lead as Fractional CEO. Barta joins the organization with 30+ years of experience in the consumer products industry, including directing and managing at industry titans General Mills and Land O’ Lakes.


Barta’s background in bringing innovative ideas to scale will guide FINNOVATION Lab and its entrepreneurial members who span a wide range of experience levels and are working to launch diverse product offerings. FINNOVATION Lab’s mission to make Minnesota the home of mission-driven brands aligns to Barta’s personal convictions. Barta is heavily involved in Minnesota’s startup and accelerator community, having served as a mentor for Grow North and Naturally MN and a MN Cup Judge for the Food/Agriculture/Beverage division.


“Stepping into this role has been exciting and rewarding,” said Barta. “I enjoy serving as a guide to a vibrant community of entrepreneurs who have ideas that have real potential to create change. FINNOVATION Lab is doing impactful and important work, and my sleeves are rolled all the way up as we connect our members with resources and services to help them in their growth journey.”


As CEO, Barta will lead FINNOVATION Lab’s work of nurturing innovation and sustainability in the food and beverage industry by implementing programming that fosters growth and facilitates access to capital for local start-ups. Centrally located in Downtown Minneapolis, FINNOVATION Lab offers an expansive workspace that promotes collaboration, allows flexible work and meeting options, and provides members access to networking and skill-building events. FINNOVATION Lab has supported dozens of mission-driven entrepreneurs as they launch and grow their businesses including Wicked Kitchen, Sustainable Farming Association, Maazah, and NETZRO.


Barta joins Connie Rutledge, Executive Director of FINNOVATION Institute, who has worked with FINNOVATION Lab since 2019. The Institute, a 501(c)3, works alongside FINNOVATION Lab to provide entrepreneurial education, including the FINNOVATION Fellowship, which supports early-stage social entrepreneurs who have bold ideas for sustainable impact.

To learn more about FINNOVATION Lab and its mission and professional resources, visit


FINNOVATION Lab is an inclusive workspace and community inspiring social change, growth, innovation, and experimentation. From educational programs to events, FINNOVATION Lab empowers social entrepreneurs to make a positive change in the world through the power of business. For more information, visit




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