MN Based Huxley: A New Force in the Energy Drink Market

Huxley Energy Drink Market

 

(Minneapolis, MN) — September 29th, 2024 — Huxley, a Minnesota-based superfruit energy drink, is making waves in the beverage industry. Founded in early 2024 by Simon Solis-Cohen, Huxley has quickly established itself as a top performer and has been recognized as a ‘CPG Disruptor’ by SPINS.

What sets Huxley apart is its unique formulation. Made with cascara superfruit, Huxley offers clean caffeine and additional health benefits. Each can contains 90mg of caffeine, equivalent to one cup of coffee, and is free from the typical “energy drink taste,” making it a delicious alternative.

Simon Solis-Cohen, who has a background in fine dining and the Napa Valley wine industry, moved to Minneapolis in 2018. Inspired by the city’s vibrant food scene and lifestyle, he launched Huxley with a mission to create a premium, health-conscious energy drink.

Huxley’s growth strategy focuses on winning the Minnesota market before expanding nationally. This conservative approach aims to ensure sustainable growth and solidify the brand’s position in the competitive energy drink sector.  The drink is currently available in 10 states. With its recent achievements and growing distribution, Huxley is well on its way to disrupting the energy drink category.

For more information, visit Huxley’s website

About Huxley

Huxley was born out of a simple frustration—founder Simon Solis-Cohen couldn’t find an energy drink that he felt good about drinking. The options on the market were either loaded with artificial ingredients or packed with too much sugar and caffeine.

As someone who needs a gentle midday boost, Simon set out to create something better: an energy drink that’s as natural and balanced as it is delicious

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